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My clients know me as an understanding, insightful, and experienced coach.  I strive to develop a coaching relationship with each individual and team that is built on developing awareness, enhancing skills, and stretching themselves to realize their value.  I’m dedicated to helping my clients bring their innate strengths and skills forward through meaningful and soulful discussions about their experiences and visions of what they desire.  With greater clarity, confidence, and courage, my clients are better able to take actions that support where they want to be. 


Coaching can be a deeply personal and rewarding journey. I bring accountability, tools, and humor to help the process be successful. My goal is to make a positive difference in my clients’ lives and professional careers. I get immense satisfaction from learning that a client and team achieved a notable result, earned deserved recognition, are more confident and influential, are asked to lead new efforts, and are more connected with their mind, body, and spirit.

I appreciate the trust my clients place in me and I enjoy my relationship with them. Our time together doesn’t end at the close of their last session — I take pride in the fact that my clients use their new insights and tools long after our time together. I also enjoy keeping in touch with my clients.  They often come back for sessions on focused topics when an outside perspective would be helpful.

About: Services

My approach is influenced by my own experiences. When my father was ill with cancer, I was one of his caretakers for ten years while maintaining a successful senior leadership role at a Big Four consulting firm.  I juggled my own priorities, my health (Type 1 diabetes), my stress levels, my work responsibilities, and important relationships to me — all while being both a daughter and an advocate for my father.  That journey was the genesis of my coaching business.


My personal experience ignited within me the drive to help others achieve their desired level of excellence while managing competing and important priorities, to be their best self in challenging situations, and set healthy boundaries while balancing being empathetic and honoring their inner truth.


I love humor, Reese’s Peanut Butter Cups (in moderation, of course!), non-fiction books about animal sanctuaries and self-exploration, yoga, walking, spiritual practices, live music and theatre, exploring new cultures, and enjoying all of this with my wife, family, and friends. 


I am based in Richmond, VA and work with individuals and teams in organizations across the United States, EMEA, and Asia. If you are interested in coaching or training, please reach out and let’s talk.
Welcome to Shaffer Coaching
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Graduate of the Georgetown University Leadership Coaching Certification program.

Fully credentialed PCC-certified coach from the International Coaching Federation.

Team Coaching Foundations Certified Coach from Global Team Coaching Institute (GTCI)

Six Domains of Leadership™ 360 Assessment Coach certification developed by Delta Leadership founders and Duke University professors, Sim Sitkin and Allan Lind

Mindfulness Based Stress Reduction (MBSR) certification created by Dr. Jon Kabat-Zinn at University of Massachusetts Medical Center.

20 years of leadership experience in management consulting and talent acquisition in the highly-competitive consulting environments of Deloitte and Booz Allen.

Coach leaders at Microsoft, Genentech, CapitalOne, Cisco, SalesForce, Deloitte, EY, William & Mary School of Business, University of Michigan Ford School of Public Policy, FDA, NIST, and USAID.

Coaching partner with Women in Technology, Georgetown University Alumni Association, and BetterUp.

Service clients in the U.S., EMEA, and Asia.  I am Small, Women-Owned (SWaM) certified business in the Commonwealth of Virginia.

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